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UpCircle Beauty: the siblings transforming London's coffee waste into sustainable skincare products
In a new column for the Evening Standard, each month the Wonderoom's Mairead Cahill will shine a spotlight on sustainable brands. This month, Cahill features UpCircle Beauty for its pioneering approach to upcycling natural ingredients that would otherwise go to waste and turning them into skincare products that are starting to create a buzz.
Anna Brightman is the co-founder of UpCircle Beauty along with her brother William. We recently spoke to Anna to hear more about growing a business from scratch, turning your morning espresso grounds into an award-winning facial scrub, and saving over 80 tonnes of waste from landfill.
"The spark came when my brother (co-founder William Brightman) and I realised the amount of coffee grounds we were throwing away each morning. Speaking to local cafés and businesses we realised tonnes of coffee grounds were going to landfill each week. I knew of coffee’s amazing benefits for the skin and so the concept for UpCircle Beauty was born."
UpCircle Beauty founder Anna Brightman
Wonderoom
What makes UpCircle different from what’s already out there?
"Waste is often not synonymous with beauty and glamour. What makes us different is the way we produce our product. From the beginning we set…
Would you use an exfoliator made of old coffee grains?
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UpCircle launches TV Campaign through Sky’s Footprint Fund
Sky Media, the advertising arm of Sky, has announced that UpCircle, the UK-based sustainable skincare brand, is to launch its first TV campaign. This milestone follows UpCircle winning £250,000 of media as part of the 2023 Sky Zero Footprint Fund, a £2 million initiative amplifying brands that are making a positive impact on the planet.
The win has provided UpCircle an opportunity to showcase its innovative approach to beauty, which centres on repurposing by-products from other industries, such as coffee grounds and fruit stones, into skincare products. This approach not only reduces waste but also challenges the conventional beauty industry to rethink its practices.
Sarah Jones, Director of Planning at Sky Media, added: “The Sky Zero Footprint Fund recognises businesses that are actively working to reduce their carbon footprint and inspire others to do the same. UpCircle Beauty’s commitment to sustainability, circular economy principles, and ethical production was a perfect match for the fund’s mission.”
The creative tells the story of two of UpCircle’s best-sellers, made with their most famous upcycled ingredient, coffee. The unique journey of the product is shown entirely in reverse – starting with application to skin, then the process of it being manufactured, then the coffee…